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How To Dominate The Market With Your Virtual Event.

It's really simple: Niche & Topic. Yes, marketing, messaging, speakers, etc. all play an important role, but unless you are super clear on your niche and topic nothing else will matter.


With so many virtual events popping up online, it is super important to set yourself apart from the competition. Being clear on the target audience you are serving and the problem you solve will be key to accomplishing this. You’ve heard it before “NICHE DOWN”. If you serve everyone, you serve no one. The same holds true for your virtual event.


Chances are you are pretty clear on the audience you serve and how you help them, but can you niche down even more for your event? You likely offer many services or products, but which one is most relevant right now? Which one will serve the most people? And which one will allow you to take the market with your virtual event?


Identifying the perfect niche and topic for your event can sometimes be an intimidating task and is a big decision that will set the stage (no pun intended) for your entire event.


Follow these prompts to identify your event niche and topic so you can take the ENTIRE market.


NICHE


Who does your BUSINESS serve?


Features: How do you help them? (Product and Services)


Benefits: What problems do you solve for your audience?


Now, put it all together.

I help__________, by providing_______, to help them ________.


You’ve done that before right? Well, that was for your business as a whole.

Now let’s do it for your event.


You want to make sure that your event solves the problem of a specific audience, and not "everyone". You want to focus on breaking down your audience into smaller groups to determine which group will provide you with the greatest opportunity.


What are some of the problems that apply to MOST of the people inside your target audience, but not as many people outside of it?


What are some of the problems that apply to MOST of the people inside your target audience, but not as many people outside of it?


Based on those problems, break it down into smaller groups.


Of the groups you identified, are you able to help any of those groups more than others?