We all want our event to be impactful. We want everyone who attends to feel that the experience is worth their time.
And at the end of the day, you also want your event to be profitable.
Considering all of the time and money you’ve invested up front, your event should be making money, not losing it.
Part of a great event strategy is incorporating multiple ways to generate income.
We’ve got you covered with 5 powerful ways you can generate revenue before, during, and even after your event.
1. Ticket Sales
It all starts with the most basic of revenue generators - registration fees and ticket sales.
You need to keep in mind that when someone registers for your event, or purchases a ticket, it’s often their first interaction with you. So you want to make sure that it’s a positive experience from the start.
Make sure you have a high-converting landing page set up for the event that is both easy to navigate, aesthetically pleasing, and clearly communicates what the event is all about and why they want to attend.
Remember to create a sense of urgency. If you have a limited number of tickets available, show the number of tickets that remain. If your event registration is for a certain period of time, have a timer counting down the remaining hours and minutes for which they can sign up.
Once you have a long list of people registered for your event, that shouldn’t be the end of your efforts to generate revenue. Registration fees and ticket sales are just the beginning. There are plenty more profitable ideas, the first one being the VIP ticket.
VIP Tickets: Take your ticket sales to the next level by offering a VIP ticket. Your ticket should include special “perks” that event-goers just can’t pass up.
The secret to generating the most profit is to include perks that don’t cost you anything (or add a minimum increase to your expenses) For example, things like VIP check-in, reserved front-row seating, product samples, meet and greets, or event swag.
And remember to make the VIP’s feel special with a VIP badge!
The idea is to take things that you already have and monetize them. With the right extras, you could charge up to 50% more per ticket!
And, remember to market these tickets as “upsell opportunities” to people who purchased your basic ticket. They may not purchase VIP when they register, but as the event draws closer, the idea of upgrading often can be enticing.
Added Value: Everyone loves the feeling of getting more “bang for their buck”! Providing your attendees with something free, immediately upon registering, may be the perfect way to encourage them to purchase their ticket. It could be something as simple as a downloadable workbook, ebook, a previous video training, or one of your low ticket offers.