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WHAT'S THE DIFFERENCE? Event Management vs Event Production


So, you’re dreaming of your next event. You’ve envisioned the concept, who will be there, what you want your stage to look like…now, you’re ready to make it a reality.


This means putting together the team that will bring your vision to life. You know that this requires a lot of planning, preparation, and execution. That's where event management and event production come into play!


You’ve heard both terms. Event Management. Event Production. You’ve probably even asked people who you need to hire and they’ve told you one or the other- but not both- and it may not surprise you that many people think these are the same thing, or expect them to cross over.



What's the difference between an Event Manager and Event Producer?


While event management and event production are essential components of organizing an event, they are not the same thing. Each one has their own benefits and involves a different set of skills. Ultimately, choosing the right service comes down to the type of event you’re hosting and your specific needs.


To help you decide, we’re breaking down event management and event production, and showing you how you can get the best of both worlds.



What is Event Management?


Event management is the process of planning, organizing, and executing an event.


The role of an event manager is to oversee the entire event planning process. Event management is a multifaceted job that requires excellent communication and project management skills, attention to detail, and the ability to handle stress under pressure.


Typically the event manager will start this process by creating a budget, developing a timeline, and ensuring that all involved are on the same page. Event managers also play a crucial role in managing the day-to-day activities leading up to the event, including selecting and coordinating with the venue, finding and communicating with vendors, contracting and onboarding speakers, planning menus, curating the attendee experience, creating a run-of-show, and the list goes on.


One of the most significant benefits of event management is that it provides a structured approach to planning and executing an event. By having a project plan in place, event managers ensure that all tasks are completed on time and within budget. Event management also allows for effective communication between all stakeholders, ensuring that everyone is on the same page throughout the planning process.


An event manager also provides a level of expertise that is essential for the success of an event. They have extensive knowledge of the industry, including best practices, vendor relationships, and logistics. They also have experience working with a variety of event types, which allows them to anticipate potential issues and proactively address them.


Another benefit of event management is that it allows event organizers to focus on their core competencies. By outsourcing event management to a professional, event hosts can focus on other areas of their business. This is especially important for companies that do not have an internal events team.



What is Event Production?


Event production is the process of bringing an event to the audience and bringing it to life. It involves the technical aspects of an event, such as lighting, sound, video, and staging. Event production is responsible for the creation of the physical environment in which the event takes place. It involves working with a team of professionals to design and execute the technical elements of the event.


The role of an event producer is to oversee the technical aspects of an event. This includes designing and executing the event's production elements, such as lighting, sound, and staging. Event producers work closely with event managers to ensure that the event's technical elements align with the overall vision of the event.


Event production is essential for creating an immersive experience for event attendees. The technical elements of an event, such as lighting, sound, and staging, are crucial for setting the tone and atmosphere of the event. Effective event production can make the difference between a mediocre event and a truly memorable one.


Event production also allows event organizers to create a unique experience for their attendees. By incorporating cutting-edge technology and innovative design elements, event producers can create an event that stands out from the competition. This is especially important for companies that want to create a strong brand image and make a lasting impression on their audience.


Event production also provides a level of expertise that is crucial for the success of an event. Event producers have extensive knowledge of the technical aspects of an event, including equipment, design, and execution. They also have experience working with a variety of

event types, which allows them to anticipate potential issues and proactively address them.



The Best of Both Worlds


Instead of choosing between the two, why not have the best of both worlds? Having both event management and event production for your event can provide you with a comprehensive approach to event planning and execution. The two services can work together to ensure that all aspects of your event are covered - from the planning stages, to the technical execution on the day of the event.


When you work with Be Bright Events you’ll benefit from having both an expert event manager and a truly innovative and intuitive event producer. As an experienced and detail-oriented event management company committed to delivering powerful experiences, we are partnered with some of the best and most creative event production companies in the industry. By combining both for your event, you will have:


  • Enhanced coordination - Having an event manager and an event producer collaborating ensures that all aspects of the event are coordinated and working together seamlessly. This relationship is actually one of the most important aspects of the on-site experience. Having a manager and producer with an existing relationship and proven communication chemistry is the master ingredient to a stellar event! The event manager can handle the logistics of the event, such as venue selection, catering, and vendor coordination, while the event producer can handle the technical aspects, such as lighting, sound, and staging. When the coordinator understands the producer's needs, these things are thought of from the moment the venue is selected, before the producer even comes on board.This coordination leads to a more efficient planning process and smooth and seamless event execution.


  • Improved quality - Having both event management and event production leads to a higher quality event. The event manager ensures that all details are considered and addressed, while the event producer manages every last detail of the technical aspects to ensure the event is executed flawlessly. This results in a more professional and polished event.


  • Better problem-solving - With both event management and event production on board, any issues or challenges that arise during the planning process or on the day of the event can be quickly addressed. The event manager and event producer work together to find solutions and keep the event on track. Your event manager will be able to anticipate and communicate with production to handle difficult situations or to make intuitive changes.


  • Increased creativity - With both event management and event production working together, there are more opportunities for creativity and innovation. The event manager and event producer collaborate to create unique ideas and ways to make the event stand out.


  • Reduced stress - Planning and executing an event can be stressful, but having an event manager and an event producer can alleviate some of that stress. The event manager can handle the planning and coordination, while the event producer can handle the technical aspects. This allows the event organizer to focus on other aspects of the event, such as marketing and promotion.


With Be Bright Events, you’ll get the best of both worlds - event management and event production - without having to make a decision between the two.


You can have a successful and memorable event with a comprehensive approach to planning and execution. Get started by scheduling your free consultation with us today!



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