Congratulations! You’re hosting an event. Your plans have come together. Time to promote the event.
But you don’t want just anyone to attend your event. You want to fill it with the right people!
Determining and finding who your ideal attendee is an important and often overlooked, part of planning an event (and it may be slightly different from your standard "Ideal Client". When you don’t start with defining your target audience, you end up wasting money and throwing resources down the drain. A clearly defined audience will ensure the success of your event by serving the people who will best resonate with your messaging and offers.
So who are these peeps? Where are they hiding? How do you find them? In this article, we’ll discuss the ways in which you can define your target audience and reach them for better results for your next event.
Define target audience - Just because the event is open to the public, does not mean we want anyone and everyone to buy a ticket. When you get specific, you drive the right people to your event and create a solid community.
This means defining which social platforms your target audience is spending time on. And how often are they visiting social media sites (daily, weekly or less frequently/irregularly)?
This helps you know where to market and advertise and who to target. Plus it allows you to understand your ideal attendee's pain points, goals, and successes.
So- you say it’s for entrepreneurs. That’s a little vague. It’s important to really narrow it down. Let’s say it’s for established podcasters looking to create a 6 figure income. You look up some influencers in the podcasting industry and see most of them are on Facebook. So you can focus marketing on that social platform.
The biggest problem that the target audience has is how to attract sponsorship, building listenership, and getting reviews.
Define your value proposition - Next, we need to say what’s in it for attendees. Why should they attend your event? What will they learn and what results will they get? For example, building community is a huge initiative now.
Example: The [insert event name here] helps you build a highly profitable podcast by building listenership, attracting sponsors, and getting reviews. Learn from experts who have mastered their craft.
When you have a clear idea of who your ideal attendee is and what they want, the next step is to figure out where and how they spend their time online.
Reach out to existing networks- It’s always best to start with who you know. Who is in your local circle? Reach out to friends and relatives. Tell your social followers. Send a note to your email marketing list. Post a message for your social media fans. Send out save the dates.
Anyone who viewed your FB videos - If someone took time to view your Facebook video, they share an interest in your work. Connect with them.
Engaged with your Facebook page - Who liked, shared, or commented on your Facebook page? These are hot leads to share your event with. - send direct messages
Follow up with anyone who watched your Youtube videos. Check your YouTube to see who your followers are and reach out to them.
Publish content with themes covered at the event with a call to action at the bottom to find out more about the event.
Upload sneak peek videos showing behind-the-scenes planning for the event.
Host a series of interviews with the featured speakers at your event to stir interest and motivate people to register.
Email past attendees. Encourage them to register for your next event (offer an incentive for previous attendees)
Influencer Marketing - Find high-profile industry leaders willing to mention your event. Maybe offer them a free pass in exchange for covering the event on social media.
Lookalike Audience - Run Facebook ads with a lookalike audience. When you upload your customer list, Facebook will generate a list of social media followers who share the same characteristics.
Target ads to attendees of an industry event your fans are attending. If you are doing an event on life coaching, target your ad to another major life coaching event.
Focus on readers of related Publications/Trade Magazines. Another way to target your Facebook ad is by selecting magazines that your ideal audience would read.
Target your Competitors Fans. What could be easier than just targeting your ad to go to your competitors' audience? It’s a perfect way to reach your ideal customer.
We hope you enjoyed these Insider Tips on How to Figure Out Where Your Ideal Client Spends Time Online.
Think you're ready to host an event?