• Wendi Freeman

5 Reasons You Need To Hire an Event Planner

Updated: Jan 25

You’ve been planning your event in your mind for years. You want tens or hundreds or even thousands to attend. And you’ll use everything in your toolbox to make that happen, including spending weeks perfecting your marketing materials so they look “just right.” You’ve gone way out of your comfort zone on this one in order to grow your business’s brand, reach and bottom line.


Now is NOT the time to reach for that Do-It-Yourself 13-Step How to Run a Live Event “Cheat” Sheet that you bought for $27. No! If you want to materialize the event that’s been playing in your mind into something even greater than you could imagine, then you need to hire a professional event planner.

Difference between vision and execution

As a business owner, you know the difference between vision and execution. In fact, your business growth has been a direct result of your ability to hold a vision, execute, fail and reiterate better next time. With your live event, failure is not an option.

A professional event planner knows how to pull off the event of your dreams and has the experience and track record to prove it. And she knows the pitfalls that one learns only from experience.

Here are five benefits of hiring a professional event planner

1. Venue selection

A professional event planner has relationships and experience working with a wide variety of venues and knows how to find the perfect venue for your event that will “wow” your attendees. A planner also knows the ins and outs of negotiating a contract, ensuring your attendees receive the lowest possible hotel rates, and you gaining the most value with additional services negotiated into the contract. Speaking of contract, a planner is familiar and comfortable with all the legal language within venue contracts and works on your behalf to ensure you receive the maximum protection for your event.


2. Saves money

In order to save money, some entrepreneurs choose to plan their events themselves. The truth is, hiring a professional event planner can actually save you money. A professional planner knows first-hand where you can afford to cut costs, and where you should not.


They also know how to select the most cost-effective venue and have the skills and knowledge needed to negotiate with the venue for the best rates and perks that “out-of industry” people may not even know are available. Planners also have established relationships and connections to vendors that offer lower prices (direct to the planner) on many of the expenses associated with an event (not to mention their negotiation skills hard at work for you)!


And, of course there is the budget. An event planner can help you establish a budget, and stick to it, and, by taking care of all the details — not leaving anything out — they also save you money on last-minute contingencies.


3. Saves time

One of the biggest downfalls to planning yourself is the amount of time you lose, and if you are not a professional planner, it will likely take you even longer to accomplish every part of the process. And we all know that time is money! A professional planner will save you time which enables you to stay you focused on what really matters to you. Your mission, your message and the positive impact you want to have.


4. Reduces stress

Event planning and all of its meticulous tasks and details is undoubtedly stressful. It's no wonder “Event Planner/Coordinator” consistently shows up on the top 10 most stressful jobs list year over year. From venue selection and vendor management, to production timelines and day of execution, an event planner’s management is quite useful. Hiring a planner will allow you to be 100% present at your event, engage with your attendees, and over-deliver on their expectations, without the distraction of all the minutiae.


5. Takes Care of the Details.

Not only does a professional event planner execute your vision, but they can help you step into an even greater vision, and takes care of ALL the details to make that happen. It’s a planners job to orchestrate a legendary event down to the smallest detail, and has contingency plans in place that prevent hiccups from becoming nightmares.


Whether you are planning your first event or your 17th, the last thing you want to skimp on is the event itself. When you hire a planner you can relax knowing that all of the t’s are crossed and the i’s are dotted, and that your event will be an impactful one that people will be talking about for years to come.


What if you don't have the budget to hire a planner?

We've created an affordable one-on-one event coaching package (complete with templates and checklists) personalized for exactly what you need so you can plan the most memorable and profitable events with certainty, and the confidence knowing you are empowered with the tools that will bring you success.


Take the guesswork out of hosting successful events without breaking the bank.


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