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9 Ways Micro-Events Can Benefit Your Business

When it comes to events, we tend to think that bigger is better. You want a large crowd so as many people as possible hear your message, right? Maybe not. There’s also tremendous power that comes from hosting quality micro-events.


Are you tired of large events where you end up feeling like a number? Right now, there’s a trend happening in the event planning world where attendees have the opportunity to interact with others in more meaningful and authentic ways.


People are looking for time and space to clear their minds, identify or re-connect with their purpose, determine what's next and establish the friendships and connections that will support them on their journey.


Sounds amazing, right?


This trend is called the Micro Event, and it is small but it is mighty! I know that there are some of you who that believe when it comes to events, bigger is better….but hear me out.


Believe it or not, the size of an event doesn’t matter. It’s all about the impact that it has on the people that attend. People remember events not for their size, but for the personal impact and the meaningful connections made. When your events are memorable, attendees are more likely to maintain engagement with your business, refer others to your community, purchase your products and services, and attend future events.


Micro-events offer more benefits for your business than you may think. They’re worth checking out if you desire something that offers a more personalized experience, while also being fun and affordable.



What is a micro-event?


So what exactly is a micro-event? You may be surprised to find out that you already know the answer. They’re events you’ve probably attended or hosted yourself.


Historically, micro-events referred to online events like webinars, networking events, or live broadcasts. They stand in contrast to large-scale virtual summits or multi-day events that draw lots of attendees and include multiple sessions and speakers that all add up to hours of event content.


Today, Micro-events have evolved to include both virtual and in-person experiences where the focus is on quality over quantity. The events are highly targeted and curated for a smaller group of people (typically between 8-75 people) and are highly experiential, high touch, and achieve maximum impact and connection.


Micro events represent an event format for an intimate group that is simpler than complex larger events, and allows you the opportunity to elevate and enhance the experience and results.



9 Benefits of Micro-Events


Ready to unleash the power of a micro-event?

Here are 9 benefits that prove that bigger isn’t always better.


1. Establishes Authenticity and Creativity

In today’s world where remote connectivity can at times feel alienating, authenticity is a top priority for many. And micro-events give hosts and planners the opportunity to do just that: Create authentic experiences on a people-to-people basis. Increased flexibility and creativity make it easier to create unique, exclusive experiences that will resonate with the audience.